The quest for knowledge and truth is something that drives us forward and inspires innovation, but what holds us back from discovering truth and advancing to an even higher level of understanding? This week, we talk to Tim Stafford, who gives us his perspective on the book The Medici Effect by Frans Johansson.

The Medici effect allows you to push things together and reverse the assumptions you have that certain things only have to go certain ways. -Tim Stafford

At the start of the show, Tim told us about the Medici Effect and a bit about when it came into his life. He talked about the need to rethink the box and the fact that we are often held back by the assumptions and things we believe and hope to be true. In order to find that truth, we do have to admit that we’re wrong about the beliefs we currently have. An example Tim gave was the belief that you can have too many ideas. He reminded us that once you make that assumption, “You start narrowing down the number of ideas you can have and it stymies you from finding something that might be very unique.”

The central teaching of The Medici Effect is reversing assumptions in order to inspire innovation. We went on to discuss how the book helped him stretch what he can do and exponentially make a greater impact. He also shared how he generates new ideas and remains open-minded.

Takeaways + Tactics

  • In order to find the truth, we have to admit we’re wrong about something.
  • If you believe you can have too many ideas, you’ll start narrowing down the number of ideas you can generate.
  • The idea of innovation is that new ideas come from ideas that already exist, but they are just put together in a different way

The greatest lesson we can learn from the Medici Effect is how powerful it is to constantly take yourself out of your own comfort zone of knowledge. To cross that line, reversing limiting assumptions is necessary. You can inspire innovation by seeking knowledge outside of what you already know. Read on topics that have nothing to do with what you already know and talk to different people as much as you can. There’s much to gain when you step out of the box!

Guest Bio

Tim has more than 25 years of experience in the areas of educational leadership, instructional design, educational technology, curriculum and development, adult learning, professional development, and accreditation. To get in touch with Tim, email his at or book him for a free coaching session by going to