You should have a funnel that pays for customer acquisition and then you should use the customers you acquire to sell your other products and services to create profit. -Richard Matthews 

The biggest expense we have in this business is our customer acquisition costs, and one of the smartest things we can do is build funnels that pay for themselves; funnels that convert cold traffic into buyers without losing money. What kind of offers do we need to have in our funnel for them to be self-liquidating? How do we use the New Media Machine to generate attention, and then turn it into a sustainable business?

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On this episode, I’m joined by professional marketing, technology, & business growth consultant, Richard Mattews, who shares how we can use self-liquidating funnels to sustainably grow our businesses.

3 Things We Learned from Richard Matthews

  • How to compress the time it takes to build things while reducing the amount of money we spend and increase the profit margin. 
  • The basics of building a liquidation funnel. 
  • How to build a business without being manually visible all the time.

About our Featured Guest:
Richard is the founder of Matthews Enterprises. He helps authors, coaches, online & e-Commerce entrepreneurs, and service professionals to grow their businesses, establish expert credibility, and turn a great profit. He is also the host of the Hero Show. For more information visit

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