YouTube brings new people in with tactical content. You can use that to point them to your podcast which delivers the deeper, strategic content that converts them into ideal clients over time. – Matt Johnson

Can both podcasting and YouTube work for introverts?This question has come up several times in the last few days, with both clients and new prospects.

My answer is absolutely! Both platforms work well for introverts.

However, the one you choose to focus on depends on your goals, and there are big pitfalls to getting it wrong (listen to the full episode for more on that).

Let’s start with 3 things podcasting and YouTube have in common.

1. Time-shifted – Content can be recorded, edited and published weeks or even months apart

2. Optimizable – The final product can be broken down into small pieces and optimized one piece at a time – every part doesn’t have to be perfect in real time

3. Long shelf life – Both podcasts and YouTube videos get found months and years later. 

In the episode we also share 4 reasons for video podcasting even if you don’t intend to grow a YouTube channel, and we finish by answering the question, “Can a podcast and YouTube channel co-exist?”

If you have an idea for a show and you’re not sure if it works best as a podcast or a YouTube channel, grab a brainstorm call with us. In 15 minutes we can brainstorm your idea, your potential topics and help determine which platform is best for you.


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