The goal is to have an idea at the core of our business that is so clear and compelling to our ideal clients that they can’t help themselves. They HAVE to take action. They HAVE to learn more. -Matt Johnson

Once we understand how influence is built, and we set out to go through the 3 Stages of Influence, our challenge is to select the ONE thing we want to be known for. The companies we admire most are based on ideas we admire, ideas we believe in, ideas we want to support and champion. At the heart of each of those businesses lives a Clear & Compelling Idea, often a guiding principle or a vision of how the world should be. A north star that guides the company, its strategy, products and services. 

Every business owner wants to follow in the footsteps of these businesses, but very often, the search for their own Clear & Compelling goes off the rails. Why should we avoid getting confusing a seemingly meaningful slogan with an Idea? What does a Clear & Compelling Idea look like in the world of influencers?


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On this episode, we’re going to talk about one of the core concepts of MicroFamous, the Clear & Compelling Idea,  why it’s a force multiplier, and how it helps us become MicroFamous faster.

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How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business

Right now your competitors are out there….

  • Getting featured on podcasts
  • Speaking on stages
  • Appearing on webinars, virtual summits and YouTube series

So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?

If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.

Podcast interviews.

If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!

Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business