You have to figure out what you can deliver on that makes other people happy. Don’t do anything else, and don’t promise anything else. -Michael Berean
The context of how the world consumes content is changing rapidly, and as agency owners, we have to stay on the pulse of this. What do we learn when we regularly keep an eye on the top downloaded apps? How do we find the thing that we can do that’s most valuable to the market, and why do we need to intensify our focus on that thing? What does it take to lock in on that thing without learning the hard way?
On this episode, Grace Innovation CEO, Michael Berean shares on disrupting PR, how to stay on top of new trends in marketing, and reaching new audiences.
3 Things We Learned from Michael Berean
- Why business is a worthy endeavor in its own right
- How Michael built his service delivery on creativity and how to zero in on a service we can deliver without overpromising
- Why we need to be paying attention to new and emerging platforms, and the trends that are taking shape.
About our Featured Guest:
Michael is a speaker, entrepreneur and CEO at Grace Innovation, Partner at Pop Eleven and Founder of Gravidy. He has spent the last 15 years driving innovative marketing strategies for brands across the globe and in 2013 formed his creative company, Grace Innovation. Under Michael’s vision, Grace Innovation focuses on implementing innovative creative strategies that adapt to the cultural shifts of the times and focus on strategic media buying dedicated to growth and traction. He has been featured in INC. Magazine, IBM Think Marketing, China Global TV and on SiriusXM Radio, and is a contributor to Digital Agency Network and Falcon.io. He has been a feature keynote speaker across the US at numerous technology and marketing conferences.
Go to https://graceinnovation.com/ for more information, connect with Michael on LinkedIn https://www.linkedin.com/in/michaelberean/.
Follow him on Instagram https://www.instagram.com/documenting.the.journey/.
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