Money is the wrong currency when we’re trying to appeal to established entrepreneurs. Reputation is a far more valuable currency. -Kevin Thompson

Strategic partnerships allow like-minded people to combine resources and produce far better results together than either can achieve alone; but very often people get them wrong. What mindset should we apply to approaching potential partners? What misconceptions sink strategic partnerships? How do we get into cooperation with our strategic partners?

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On this episode, I talk to the creator of The Partnership Playbook, Kevin Thompson. We talk about how to get the most out of strategic partnerships and joint ventures.

3 Things We Learned from Kevin Thompson

  • The 5 currencies of appealing to someone for strategic partnerships.
  • How to structure strategic partnership deals.
  • The power of relationships in furthering partnership deals.

About our Featured Guest:
Kevin is the creator of The Partnership Playbook … a system that’s been used by countless entrepreneurs and professionals in completely different niches and markets to create hugely successful strategic partnerships worth millions of dollars.

He has used this process to connect with influencers such as Richard Branson, Bob Proctor, Brendon Burchard, Dean Graziosi, Joe Polish, Brian Kurtz, Bill Harris, Hal Elrod, Jon Benson, Perry Marshall, Sean Stephenson, Steve Sims, Garrett Gunderson, Chris & Janet Attwood and Robert Ringer to name a few. 

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