If we try to do marketing the way extroverts do, we will burn out. When we burn out, we withdraw which means we break all our momentum. – Matt Johnson

Being MicroFamous means becoming famously influential to the right people – being someone who leads people to new beliefs, actions and results.

In order to reach that destination, we need a clear message that cuts through the noise in a way that’s compelling and sustainable, and we need to focus on having clarity in our message.

Who should we go after?

This is the critical decision we need to make before we do anything else. Without this decision, we’re left chasing attention without really knowing who we’re trying to reach and resonate with. For introverts, it is especially important to narrow our focus or else we’ll burn out.

Going after the maximum eyeballs on our content leads us away from the things that will actually get us the sustainable, profitable, simple and enjoyable business we all want.

When we get clarity on who the right people are, it gives us massive power and sets us up for success.

In this episode, I share the first question we need to ask ourselves in the journey to becoming MicroFamous, why introverts shouldn’t approach marketing the way extroverts do, and how to build a profitable and rewarding business by narrowing our focus.



Subscribe on:

Ready to become MicroFamous? Here are 4 ways we can help.


Get the MicroFamous book
You don’t need a big audience to build a simple, profitable business. This book lays out the roadmap to attract an audience, build influence, and become famously influential to the right people. – Click Here.

Launch your podcast
Thinking about podcasting to grow your coaching, consulting or speaking business….while doing ZERO back end work? Our Done-for-You service has been launching/producing podcasts for emerging thought leaders for 4 years. Click Here.

Get the MicroFamous FastTrack
Templates and tools to get featured on podcasts and deliver a compelling message that attracts ideal clients.  – Click Here.

Subscribe to the MicroFamous podcast
10-15min episodes to help you unplug, focus and set the strategy for your coaching or consulting business. Click Here.