Whenever you’re going to sell anything, you’ve got to be congruent with what you’re selling and who you’re selling it to. -Dr. Pele Raymond
As thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market?
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On this episode, author, and organizational culture consultant, Dr. Pele Raymond shares on the mindset and strategy behind how he’s making himself MicroFamous for happiness.
3 Things We Learned from Dr. Pele Raymond
- How he is becoming MicroFamous by basing everything in his business around ONE key word.
- Pele’s #1 strategy for selling high ticket packages into big companies.
- How to avoid becoming MicroFamous in the wrong space and becoming a “splintered person”.
About our Featured Guest:
Dr. Pelè is a bestselling author, speaker, musician, Organizational Culture Consultant and host of the I Got Happy Podcast, where he features the stories of highly successful workplace happiness experts, executive coaches, and entrepreneurs.
For more info, visit https://drpele.com/, and find the I Got Happy podcast on your favorite podcasting platform.
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