Clubhouse is the latest example of the rise of live audio platforms. As sales and networking forums, they work, but as a marketing medium for introverts, are they sustainable?
Introverts need leverage in their communication because we don’t have the energy to be our own sales reps, and still deliver a high quality level of service to our clients.
Live audio doesn’t fit that bill.
It will never build influence to the same degree, and it will never be eternally discoverable and searchable. Every communication with our audience needs some element of leverage and this is where podcasting wins.
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