Only provide services you have really strict process around. -Bob Asfari

Many full service agency are stuck in that 10% to 15% profit margin, and a lot of it comes from not specializing. What are the operational, cultural and financial benefits of narrowing our focus? When it comes to optimization, why is it crucial to test less variables? How does focusing your service refine your messaging?

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On this episode, Campaign Creators CEO, Bob Asfari, shares on how you can dial in your profit margin and improve your business by narrowing your focus.

3 Things We Learned from Bob Asfari

  • How Campaign Creators went from 10% -15% to 65% gross profit margin
  • The pod-based approach and why each pod maxes out at 7 clients
  • How to build out the next iteration of your business

About our Featured Guest:
Bob is a speaker, Sales & Marketing Strategist, Serial Entrepreneur, Business Growth Consultant and CEO of Campaign Creators. To learn more, go to and to connect with Bob go to or email

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