On this episode, I share the best business, sales and marketing books I’ve read so far this year, the Clear and Compelling Ideas and key value points we get out of each one.

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Star Principle: How It Can Make You Rich – Richard Koch

Everything in business comes down to these two factors. The goal is to be the leader of a niche, where the niche itself is growing at least 10% a year. For influencers, this means being a leader.




80/20 Sales & Marketing – Perry Marshall

80% of our sales comes from 20% of our actions. 80% of our profit comes from 20% of our clients. This means, sales and marketing isn’t about persuading people to buy. It’s about DISqualifying all those who should NOT buy. 




Business of Expertise – David Baker

Building a profitable influencer business starts with REAL insight and creativity, which comes from pattern recognition. The only way to get pattern recognition is to see and solve the same type of problem over and over again. 



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  • Getting featured on podcasts
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Podcast interviews.

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