3 Myths Introverts Have to Overcome

3 Myths Introverts Have to Overcome

Introverts don’t hate people. Introverts enjoy being around people but in a way that allows us to protect and manage our energy. – Matt Johnson Being an introvert comes with a ton of labels and misconceptions that can be harmful to us in business. We can break...
Monkey See, Monkey Do Marketing

Monkey See, Monkey Do Marketing

The ideal in marketing is to have a system that is part of a cohesive whole, where everything has a purpose and reinforces everything else, not a grab bag of tactics you picked up from someone else. – Matt Johnson As we come into a new year and we’re thinking of...
Pivoting vs. Shrinking the Battlefield

Pivoting vs. Shrinking the Battlefield

When we stop trying to be everywhere and speak to everyone, we shrink the battlefield we have to cover and the places we need to show up. We can narrow down our message for the exact right people. – Matt Johnson There’s a lot of talk about pivoting, and as...