by Matt Johnson | May 31, 2019 | YouX Podcast
The more of our marketing is done inhouse with marketing assistants, the more ability we have to customize what they are doing to the mission we’re on. -Matt Johnson As influencers in the New Media Machine, we can’t win the game for attention alone. We need allies to...
by Matt Johnson | May 29, 2019 | YouX Podcast
Unlike influencers with a million followers, a micro-influencer has an audience that’s really invested in what they are talking about because it’s so specific. -Susana Yee One of the biggest misconceptions about influencer marketing is that we should be going after...
by Matt Johnson | May 23, 2019 | YouX Podcast
A key thing for me was finding the one type of thing I was going to sell to one type of person. – Matt Johnson In the journey to discovering your special X-factor, how we view branding and positioning is very important. What are some of the mistakes people make...
by Matt Johnson | May 22, 2019 | YouX Podcast
If you have a really strong message and a strong offer, it should be converting. -Kate Dramis For a lot of agency leaders, coaches and consultants, balancing different sides of the business can be a huge challenge. When you have this kind of setup, why is it so...
by Matt Johnson | May 17, 2019 | YouX Podcast
If we build the right system, the system will provide the right result but it just takes that extra time building it. -Matt Johnson One of the biggest and most costly mistakes agencies make is not having a defined system for hiring employees, and not assessing the...
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