To get the exponential freedom we want, one of the most helpful exercises is to think of our businesses as a machine. What are the key differences between a rockstar business and a YouX machine? What new categories of service can come from a YouX machine? What is a managed service business? On this episode I talk about what a YouX machine is, and the potential is unlocks.
3 Things We Learned
If most of the value in our business is delivered by our time, effort and energy, we don’t really have a machine, we have a Rockstar business. In a YouX Machine, value is delivered by People and Systems, not just us.
There’s huge potential in managed services, which is bringing multiple vendors and professionals to solve a problem that can’t be solved as individuals.
Scaling up with employees is difficult and prevents us from being fast, fluid and mobile.
A YouX Machine creates a lot more value and impact than a Rockstar business because our time, effort and energy are highly leveraged. Thinking of our business as a machine forces us to get things done through Systems and People, not ourselves. Managed Services are specific type of a YouX Machine that could become a huge category in the coming years. Building a YouX Machine beats scaling up through employees because it keeps us nimble, agile, and we can easily pivot and adjust to the economy as it changes.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
- Visual overview of a 4 Week research & outreach system that gets results.
- Shows you how to remove yourself from the process of finding podcasts and pitching yourself, so you can focus on what you do best!
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!