In order for a show to get a good foothold and traction in the marketplace, you have to really strongly appeal to a smaller group of people. If you don’t understand who the right people are, every decision that flows from there will be wrong. – Matt Johnson

For introverted experts, a podcast can be the powerful foundation of a marketing plan that helps you establish your brand in the market, and build an email list that gets you more clients.

These outcomes are only possible if we’re actually focusing on the things that really matter and push the needle.

There is so much noise in the marketing world, and it can be hard to separate what drives results and makes all the difference from the smaller things that don’t actually make an impact.

If we want a podcast that drives results to our expert business, we have to focus on the key things that matter, and ignore everything else.

In this episode, I discuss what matters when it comes to launching a podcast, and how those key things play into the success of your podcast.



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