Wes Schaeffer on How He Built a Hybrid Consulting-Agency Business | YouX Podcast 054

Great marketing makes selling easy, but great selling makes great marketing possible. -Wes Schaeffer

Marketing is the process of automating sales and making it more efficient. How should we think about marketing and how it relates to sales in a way that benefits us? If we have to be 1% better to get 100% of the commission in sales, how do we make sure we stack everything up in our favor to win? When people struggle to pin down a niche, are they chasing variety or hiding from the fact that don’t want to buckle down and do the hard work of focusing? How can we make money multiple ways helping the same core group of clients?

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On this episode, Wes Schaeffer, the Sales Whisperer talks about understanding the role of sales in marketing, and becoming more efficient at sales.

3 Things We Learned from Wes Schaeffer 

• Why selling is a zero-sum game
• The tension between sales and marketing (and what to do about it)
• The power of repelling – how to choose who to LOSE

About our Featured Guest:
Wes is an efficiency expert, sales trainer, marketing consultant, keynote speaker, copywriter, and InfusionSoft expert who believes marketing is just selling in print.. Go to https://www.thesaleswhisperer.com/ for more information.