Focus on solving real problems that people have, help them achieve a goal with technology and be very prescriptive in that. -Tyler Lessard 

Building a category king business is about balancing innovation with a valuable, scalable use case. How can we go about finding the most valuable slice of the market to build our business around? How can we develop multiple uses for one piece of technology?

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On this episode, I’m joined by Vidyard VP of Marketing, Tyler Lessard, who shares the opportunity the agency found in personalized video and how they developed a distribution strategy for it.

3 Things We Learned from Tyler Lessard

  • Scaling innovation
  • How to create something effective in the long term that still gives us very visible quick wins
  • Making personalized video an integrated part of workflow

About our Featured Guest:
Tyler is a thought leader in the areas of B2B marketing, content marketing, video marketing and video selling; and VP of Marketing at Vidyard. He’s spent more than 5 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is a frequent speaker and author on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

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