When we say something startling, arresting, emotionally compelling and intellectually interesting, it cuts through the NOISE. Because of how startling it is, people and platforms share it widely without being pushed. –Matt Johnson
In the Game to get to number 1 in the mind of our prospect, the kind of content we create can be the difference between breaking through the noise or not being seen at all. What are two different approaches we can take to promote our business? Which media influencers epitomize these two content marketing strategies? Is it possible to be emotionally compelling and intellectually interesting with our content?
On the other end, how can we break down people’s defenses by simply showing up more often that our competitors? On this episode, I continue in our series on The New Media Machine and the future of content marketing, talking about two content marketing strategies we can employ to win the Game.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
- Visual overview of a 4 Week research & outreach system that gets results.
- Shows you how to remove yourself from the process of finding podcasts and pitching yourself, so you can focus on what you do best!
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!