Too many people are trying to find new followers and don’t take care of the followers they have. If you invest more in the ones who have shown support, that’s more important than always seeking new followers. -Tony Whatley

Building a strong community comes down to our ability to engage with people and nurture them. How do we build a space and brand people would be proud to wear on t-shirts? Why is it so important to have a purpose behind what we do? Why is it so important to value old followers as much as new ones?


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On this episode, entrepreneur, coach and Side Hustle Millionaire author, Tony Whatley shares on how he built his business.

3 Things We Learned from Tony Whately

  • How Tony built a 7-figure side hustle while working full-time
  • Lessons learned building and monetizing an online community of 300,000+
  • How Tony leverages his podcast, book and Facebook group to build and lead a real community around his brand

Bonus tip: Why you should look for a brand that can be used as a MANTRA

About our Featured Guest:
Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business! Tony once led a successful corporate career with over 27 years experience in oil/gas, managing $100MM+ international EPIC projects. He has built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership. Tony also has extensive experience in procurement and contract laws, as well as contract negotiation. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.

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