The key strengths of an operation are people performance and people operations. -Tony Eades
When two agencies merge, there are critical pieces that have to be intact in order for it to be a success, and for the agency to keep delivering results to clients. How can we make sure we’re delivering the promise of what people should be hiring us for in the merger process? How do we balance the competitive advantage of a new agency with the X-factor of the original agency? How can we streamline operations, hiring, culture and marketing?
On this episode, brand strategist, keynote speaker, and Salted Stone APAC Chief Strategy Officer, Tony Eades shares on going through a merger process and how to make an agency stronger on the other side.
3 Things We Learned from Tony Eades
- How to have a true business conversation with a client for them to understand the cost of the value we bring
- Getting the culture fit right on remote teams
- How to build agency that can talk globally, not just regionally
About our Featured Guest:
Tony is a brand strategist, keynote speaker, sales enablement specialist, contributing writer, and customer experience expert. He currently serves as Chief Strategy Officer and CEO of Salted Stone APAC, and is a featured expert on one of Australia’s leading business TV shows — with 3M + weekly viewers. Tony works with growing companies to develop market leadership authority and deliver measurable ROI across the buyer’s journey. He is passionate about digital marketing and thrives on growing brands, from start-ups to corporate enterprises. Go to https://www.saltedstone.com/ for more information and connect with Tony on LinkedIn https://www.linkedin.com/in/tonyeades/.
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