Creating a podcast that can help you grow your coach/consultant business comes down to a number of key factors. When you have an idea or a flash of insight about what could be a great podcast, it’s important to ask ourselves whether it’s the right idea and the right time for the idea. 

I recently revisited a decision making matrix from David Maister’s book Managing the Professional Service Firm, and I was interested in how well it could be applied to the decision of starting a podcast. How do you know if the idea suits your vision and has the ability to endure?


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In this episode, I run through 8 thought provoking questions to lead you through determining how solid your podcast idea is, and how to avoid falling into the traps many coaches and consultants find themselves in.