The goal is that our audience is converted to our Point of View gradually over time. – Matt Johnson

Interview podcasts can do great things for our brands and our networks, but they can also be a trap that keeps us at a certain level.

Barbara Walters is one of the best interviewers of all time, but you wouldn’t hire her for business coaching. Her interviews created demand for one thing – more interviews. That’s because her interviews are 100% focused on the guest, their Point of View, their experiences, their beliefs, and their actions.

When the spotlight is 100% on the guests, the audience might be entertained, informed and inspired, but they aren’t converted to a new Point of View.

The same thing often happens with other interview podcasts. Remember that for coaches, consultants and thought leaders, the goal of our podcast isn’t just to create good content or stay top of mind, it’s to convert people to our Point of View over time. How do we escape the Podcast Interview Trap? How can we create podcast content that gives the audience a window into our minds and how we see things?

 

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In this episode, I talk about why interview podcasts don’t automatically create demand or drive sales.

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