How ever marketing evolves, there’s always going to be a way for introverts to reach people online without changing who we are. Don’t change who you are at all, just build a system around yourself to reach people online. – Matt Johnson

The social media environment we’re in today favors extreme extroverts, and the clear message introverts are getting is that you have to change who you are to succeed. If you’re not an extrovert, better start changing yourself, otherwise you’ll be left behind!

This message seems to be hitting us from every direction.

We hear it from the social companies, in the content they promote, to the big name influencers shouting at us to jump on Tik Tok or Clubhouse, to the latest apps and features, which are all geared at real time content and engagement.

It’s a false choice, there’s a third option. 

Don’t change who you are as an introvert, just build a system around you to reach people online.

A system that leverages your strengths, makes up for your weaknesses and allows you to be who you are.

That’s what I’ve done with MicroFamous.

Whatever is going on with online marketing, introverts don’t need to change, we don’t need to become more extroverted.

Right now, podcasting is an ecosystem that operates completely different from social media. That’s why every introverted coach, consultant, speaker or author needs to have a podcast.

If you’re an expert in your field, but you’re not a social butterfly online, you don’t need to change.You just need a marketing system that’s designed for you. You can either build that from scratch, or use our shortcuts to get there.

But either way, don’t buy into the false choice that if you don’t become an extrovert, you’ll become irrelevant.


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