Let’s dive into the systems behind Pursuing Results so you know exactly what we do for you behind the scenes.
Here’s what happens once we receive an audio file from you.
We edit the audio file, trimming the beginning and end points, removing awkward pauses, stumbles or profanity, adding any midroll ads and custom intro and outro we created for you to produce a completed episode.
Next we create a custom Promo Graphic for each episode, featuring the Guest photo and episode title. Here are a few examples:
Next comes the meticulous, time-consuming task of writing the keyword-rich Show Notes for each episode. We don’t skimp here.
Show Notes is at the heart of our ability to multiply your podcast episode into other forms of content, such as Quote Graphics, social media posts and Highlight Clips. It’s also the key to making your podcast easy for new listeners to discover and making your website easy for Google to serve up.
Here’s an example showing the length of the Show Notes articles we typically produce.
You can also check out a few more examples of Show Notes:
Next we take the Key Quote (or quotes) from each episode and turn them into Quote Graphics for social media sites like Facebook, LinkedIn and Twitter.
Here are some examples:
This is a critical part of growing your podcast – giving your listeners something easy to share.
Asking a friend to listen to an entire podcast episode is a big ask. We understand that.
So we help your listeners by giving them the best 1-2 minutes of each episode for easy sharing.
We also write up a short blog post article for the Highlight Clip, with its own title, short article and link to the full episode.
Here are a few examples:
We create a Promotional Email for each episode with specific calls-to-action to encourage your audience to take a step closer to you.
We recommend a centered email layout without a lot of HTML or pre-set formats, and we optimize our emails to strike a balance between looking great on desktop and mobile devices.
Summary of the Production System
Within 7 business days from receiving an audio file, we’ll create:
- Fully produced and edited audio podcast episode
- High-quality, keyword-rich Show Notes article
- Promotional Graphic
- 1-2 Quote Graphics
- Highlight Clip w/short article
- Promotional Email
Once we have all the materials we need, we send the email for your approval.
If you agree that everything looks great, we’ll execute our Promotional System for your episode:
- Release the audio episode to iTunes, Stitcher, etc.
- Launch your Promotional Email
- Post the full episode to Facebook, LinkedIn & Twitter using the Promotional Graphic
- Schedule Quote Graphics for the following days to raise awareness of the episode
- Natively upload the Highlight Clip to Facebook
In summary, we focus on promoting your episode where the majority of eyeballs are – Facebook, LinkedIn & Twitter.
If you’re active on Instagram or Pinterest and have a following there, we’ll promote your episode there. They aren’t ideal for sharing podcasts at this point, so our options are extremely limited, but often a version of your Promotional Graphic can be created for visual platforms like these.
Guest Promotion System
We don’t stop by just promoting to your social network and email list.
We want your episode to reach your Guest’s social network and email list, too.
So we give them everything they need, in the easiest form possible, to promote their episode.
We provide them the Promotional Graphic (with their picture) with links they can copy/paste right into Facebook, LinkedIn or Twitter.
We also directly send them a version of your Promotional Email – just for them to forward right from their Gmail or Outlook account.
If they have an email marketing account and would prefer to send that way, we’ll provide everything they need – from HTML or graphics to sample text – to send a full blown promotional email to their list.
Here’s an example of the Guest Follow Up Email we send when their episode goes live.
Want to learn more? Click here to book a call with us.