In this world of thought leadership, there is no better way to build, strengthen, accelerate a genuine relationship than to genuinely ask and follow through with strategic introductions. -Matt Johnson

There’s a lot of chaos in the world right now, and it’s massively helpful to keep things in our businesses as simple as possible.

When it comes to lead gen and marketing, the more systematic we can make it, the more consistently we’ll be able to do it, and the easier it will be to create a healthy pipeline of incoming relationships.

What are the 3 activities I focus on in my business, and why are they so impactful? What is a performance floor and how do I use it to maintain consistent momentum in my lead generating activities.


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In this episode, I share the 3 simple ways I’m able to create a pipeline, and how I make it easy to be consistent without putting too much on my plate.

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