If you can’t get someone else to write about your POV, you don’t have something unique and controversial enough to say, and putting money behind it won’t fix that. –Matt Johnson

Many marketers spend most of their time experimenting with platforms trying to get free attention and free reach, instead of perfecting the message, and then getting that message in front of more of the right people. What is the best progression of owned, earned and paid media that will give our strategies the results we actually want. Why is it a waste to put money behind the message that isn’t unique or controversial enough?

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On this episode, strategic content marketer and founder of the Brain Wheel, Simon Lamey, shares why you shouldn’t skip earned media and how to get a social media strategy to work.

3 Things We Learned from Simon Lamey

  • Why 90% of sales DON’T come from those who engage on our social media posts
  • Why every entrepreneur and small business owner needs a “fame channel”
  • How to know you have a winning horse – a Clear & Compelling Idea you can put into the market


About our Featured Guest:
Simon is a strategic content marketer, author and the founder of The Brain Wheel. He has a marketing science, effectiveness, and qualitative research background. To learn more and find out more about his membership community, go to https://thebrainwheel.com/.

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