If you can’t get someone else to write about your POV, you don’t have something unique and controversial enough to say, and putting money behind it won’t fix that. –Matt Johnson
Many marketers spend most of their time experimenting with platforms trying to get free attention and free reach, instead of perfecting the message, and then getting that message in front of more of the right people. What is the best progression of owned, earned and paid media that will give our strategies the results we actually want. Why is it a waste to put money behind the message that isn’t unique or controversial enough?
On this episode, strategic content marketer and founder of the Brain Wheel, Simon Lamey, shares why you shouldn’t skip earned media and how to get a social media strategy to work.
3 Things We Learned from Simon Lamey
- Why 90% of sales DON’T come from those who engage on our social media posts
- Why every entrepreneur and small business owner needs a “fame channel”
- How to know you have a winning horse – a Clear & Compelling Idea you can put into the market
About our Featured Guest:
Simon is a strategic content marketer, author and the founder of The Brain Wheel. He has a marketing science, effectiveness, and qualitative research background. To learn more and find out more about his membership community, go to https://thebrainwheel.com/.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
- Visual overview of a 4 Week research & outreach system that gets results.
- Shows you how to remove yourself from the process of finding podcasts and pitching yourself, so you can focus on what you do best!
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!