Podcasting can change the perception of you in your market and make you MicroFamous in your space. You go from being just another vendor to the no-brainer choice. – Matt Johnson

We all want to close sales faster, but in this cluttered, distrustful online world, that’s getting harder. People who are selling things online are having to lean HARD into credibility indicators to build trust quickly.

Getting results for people is critical, but there’s another way to build trust and shorten the sales cycle – launch a podcast.

Podcasting can make you MicroFamous in your niche, it demonstrates your commitment and consistency, builds a relationship with the audience, and attracts the right people and repels everyone else. Ultimately, podcasting can destroy objections before you ever show up to a sales call and it.

In the absence of good marketing, these are all hurdles you have to overcome in the sales process.

You have to change the initial perception of you, create rapport, build trust, demonstrate credibility and commitment to solving their problem, handle objections and THEN try to close the sale.

Imagine if 90% of that work was done before you ever showed up to a sales call?Podcasting takes care of steps in the sales cycle you’d normally have to handle on calls. That’s the power of podcasting to shorten sales cycles.


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Ready to become MicroFamous? Here are 4 ways we can help.


Get the MicroFamous book
You don’t need a big audience to build a simple, profitable business. This book lays out the roadmap to attract an audience, build influence, and become famously influential to the right people. – Click Here.

Launch your podcast
Thinking about podcasting to grow your coaching, consulting or speaking business….while doing ZERO back end work? Our Done-for-You service has been launching/producing podcasts for emerging thought leaders for 4 years. Click Here.

Get the MicroFamous FastTrack
Templates and tools to get featured on podcasts and deliver a compelling message that attracts ideal clients.  – Click Here.

Subscribe to the MicroFamous podcast
10-15min episodes to help you unplug, focus and set the strategy for your coaching or consulting business. Click Here.