If we want to use our podcasts to generate real leads directly from the people we interview, the focus of the conversation is to hammer away at the fact that they need the solution to the big valuable problem, preferably our solution. -Matt Johnson 

There are two different types of podcasts with two different goals and intentions, and in order to achieve our goals we need to be clear on them. What is the difference between a regular podcast, and a podcast that will generate leads and introduce us to potential clients? How does each one serve our business goals, the clients and the audience? What is the perfect middle ground between the two?

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On this episode, I talk about how our podcasts can start bringing our ideal clients to us.


For a free training on how to get pitched, get in front of the right podcast hosts and be compelling to them, go to PursuingResults.com/training.

To get access to a program to train your Podcast Pitch Assistant PodcastPitchAssistant.com.

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How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business

Right now your competitors are out there….

  • Getting featured on podcasts
  • Speaking on stages
  • Appearing on webinars, virtual summits and YouTube series

So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?

If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.

Podcast interviews.

If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!

Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business