The biggest shows out there did nothing to promote their show, they let their audience do it. -Rob Walch
As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Should niche podcasters care about the iTunes rankings? Why is it impossible to grow the listenership of your podcast without the help of your audience? How can we set our shows up in a way that helps our audience promote us to their circles?
On this episode, podcast expert and Libsyn’s VP of podcaster relations, Rob Walch shares strategies, tips and hacks for getting our podcasts in front of more people.
3 Things We Learned from Rob Walch
- Why the New & Noteworthy is dead
- How the biggest podcasts grow without advertising
- The ninja tactic to put your podcast content in front of people who aren’t even looking for podcasts
About our Featured Guest:
Rob is the VP of podcaster relations at Libsyn. He also the host of the podCast411 Podcast / Blog, the Today in iOS Podcast /blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast. He is the co-author of the book “Tricks of the Podcasting Masters” and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch and many others. To get in touch, email firstname.lastname@example.org and check out Libsyn’s podcast here http://thefeed.libsyn.com/.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
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If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!