The biggest shows out there did nothing to promote their show, they let their audience do it. -Rob Walch

As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Should niche podcasters care about the iTunes rankings? Why is it impossible to grow the listenership of your podcast without the help of your audience? How can we set our shows up in a way that helps our audience promote us to their circles?

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On this episode, podcast expert and Libsyn’s VP of podcaster relations, Rob Walch shares strategies, tips and hacks for getting our podcasts in front of more people.

3 Things We Learned from Rob Walch

  • Why the New & Noteworthy is dead
  • How the biggest podcasts grow without advertising
  • The ninja tactic to put your podcast content in front of people who aren’t even looking for podcasts

About our Featured Guest:
Rob is the VP of podcaster relations at Libsyn. He also the host of the podCast411 Podcast / Blog, the Today in iOS Podcast /blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast. He is the co-author of the book “Tricks of the Podcasting Masters” and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch and many others. To get in touch, email rob@libsyn.com and check out Libsyn’s podcast here http://thefeed.libsyn.com/.

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