No matter how consistently you’re getting featured, you’re always going to need your own platform, a place where you control the content, the format and the frequency. -Matt Johnson

Getting featured on podcast interviews is an important and powerful step in building authority and becoming known for our Clear and Compelling Idea, but we still need something that we own and control.

This is where launching our own podcasts comes into play. Our podcast is our own online home for branded long-form content, and a medium that has the potential to grow fast.

The question is, when is the right time to launch a podcast, and what is the ideal format? 


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In this episode, I talk about the function of having your own podcast and why it’s an important part of your New Media Machine.

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