Anytime you experience the phenomenon of attracting attention that’s not translating to sales, the answer is never more content. -Matt Johnson

Over the last decade, we bought into the idea that attention can and will create demand for our services. This is what drives much of our content creation, the idea that if our content gets enough attention, that will translate into sales. The problem is, we will inevitably stall and hit a ceiling because attention often only creates demand for more content.

How do we bridge the gap between attention and demand? What action can we take when the content we’re creating is attracting attention and not sales?


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In this episode, I share why content and attention alone can’t generate sales if we don’t have influence.

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