When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson
Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important. These beliefs form a specific point of view.
In fact, we can draw a line from our point of view to the results our clients experience. Without this point of view, it’s impossible to create a Clear and Compelling offer, to formulate powerful content and to compel people to take action.
What does a point of view do for us and the relationship we have with our audience and clients? Why does our point of draw people in?
In this episode, we talk about setting our direction with a powerful point of view.
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