When we aren’t clear on our beliefs, and we haven’t crafted our point of view, it’s difficult to deliver a clear and compelling idea. -Matt Johnson

Thought leaders, coaches and consultants have an internal set of beliefs about what gets results and what’s important. These beliefs form a specific point of view.

In fact, we can draw a line from our point of view to the results our clients experience. Without this point of view, it’s impossible to create a Clear and Compelling offer, to formulate powerful content and to compel people to take action.

What does a point of view do for us and the relationship we have with our audience and clients? Why does our point of draw people in?


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In this episode, we talk about setting our direction with a powerful point of view.

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