You will never hear about the failures – Every time you hear a success story of someone succeeding on social media platform, remind yourself that you will never hear about the failures. Only the success stories.

Everything works for SOMEONE. Doesn’t mean it will work for YOU. And even if it could work for you, doesn’t mean it wouldn’t be a distraction from your other efforts in places that are proven to work. Social platforms also play to specific strengths. If you’re not a light-hearted person who easily sings and dances in your everyday life, LinkedIn will probably work better for you than TicToc.

It’s only a matter of time till you’ll have to pay to reach the audience you’ve built.

Your energy is not unlimited. It is a finite resource that has to be invested wisely and renewed. The more energy you put into a social platform, the less energy you have to give to other marketing channels. Unless you are intentionally committing to invest more energy into that new platform, in which case you better account for where that additional energy is going to come from. Are you taking it from your personal life? Hobbies? Family and friends? Do you have a plan to replenish that energy?


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