All the attention in the world doesn’t matter if you have to break their trust in the process of getting attention. – Matt Johnson


I sent out an email asking for some tough questions for the podcast, and I got some amazing ones. I wanted to answer a great one today in the show.

The question comes from Jim, “How can I be recognized and paid as an expert, without calling myself an expert, guru, genius or other nonsense.”

So I want to give some practical examples where it’s easy to stray into puffery and hype without even realizing it, because we see so much of this everyday in the coaching and consulting world.


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