Calls-to-action are limited, there is a threshold to how many calls-to-action we can throw into a podcast episode before we start breaking trust. -Matt Johnson
Sponsorships seem to be the goal of most podcast hosts, but those arrangements very often don’t suit coaches, consultants and agency owners with high-ticket offers. How do sponsorships expose us to the risk of undercutting what we sell and drawing down our own trust and authority? How can we align sponsorships with our primary offers so that we don’t dilute our impact to the audience? How can we make sponsorship arrangements work for us?
On this episode, I talked about the challenge of sponsorships and why we have to be cautious about getting into them.
For a free training on how to get pitched, get in front of the right podcast hosts and be compelling to them, go to PursuingResults.com/training.
To get access to a program to train your Podcast Pitch Assistant PodcastPitchAssistant.com.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business