An ideal client is more than just someone who wants to hire us, it’s someone who shares the key beliefs to actually take action and get results. -Matt Johnson


When I work with clients to launch their podcast, one of the areas we spend the most time on is their Clear & Compelling Idea. The Clear & Compelling Idea grabs attention, compels action and attracts people who are primed and ready to become our clients right away.

Our podcasts can also appeal to the people who would be ideal clients if they were exposed to the right content over time. A podcast built on the foundation of our Clear & Compelling Idea converts people to our Point of View. Every story, interview, solo episode, and client case study is an opportunity to drive our Clear & Compelling Idea home, and in the process, grow an audience of people who have bought into how we see the world. Once they take that step, buying what we sell is a natural progression.

What are the 3 ways podcasts help us create ideal clients? How does a podcast built on our Clear & Compelling Idea become a pipeline for clients?

 

Subscribe on:

In this episode, I talk about how to build a podcast that creates ideal clients and I share examples of podcasts with good Clear & Compelling Ideas we can learn from.

Ready to become MicroFamous? Here are 4 ways we can help.

Get the MicroFamous book
You don’t need a big audience to build a simple, profitable business. This book lays out the roadmap to attract an audience, build influence, and become famously influential to the right people. – Click Here.

Launch your podcast
Thinking about podcasting to grow your coaching, consulting or speaking business….while doing ZERO back end work? Our Done-for-You service has been launching/producing podcasts for emerging thought leaders for 4 years. Click Here.

Get the MicroFamous FastTrack
Templates and tools to get featured on podcasts and deliver a compelling message that attracts ideal clients.  – Click Here.

Subscribe to the MicroFamous podcast
10-15min episodes to help you unplug, focus and set the strategy for your coaching or consulting business. Click Here.