An ideal client is more than just someone who wants to hire us, it’s someone who shares the key beliefs to actually take action and get results. -Matt Johnson

When I work with clients to launch their podcast, one of the areas we spend the most time on is their Clear & Compelling Idea. The Clear & Compelling Idea grabs attention, compels action and attracts people who are primed and ready to become our clients right away.

Our podcasts can also appeal to the people who would be ideal clients if they were exposed to the right content over time. A podcast built on the foundation of our Clear & Compelling Idea converts people to our Point of View. Every story, interview, solo episode, and client case study is an opportunity to drive our Clear & Compelling Idea home, and in the process, grow an audience of people who have bought into how we see the world. Once they take that step, buying what we sell is a natural progression.

What are the 3 ways podcasts help us create ideal clients? How does a podcast built on our Clear & Compelling Idea become a pipeline for clients?


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In this episode, I talk about how to build a podcast that creates ideal clients and I share examples of podcasts with good Clear & Compelling Ideas we can learn from.

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