When the default is no longer an option, we have to take advantage of the window for experimentation. – Peter Winick

For speakers, thought leaders and associations who give value and connect with people through events, 2020 has put them in a weird spot. Because people haven’t been able to gather in the normal sense, the biggest concern is driving value to people, and creating a sense of community within new parameters.

Thought leaders have to rethink several things, particularly how to get in front of people and get their message out without conferences, networking events and on-stage speaking engagements.

What opportunities can we leverage in this new world? How can thought leaders maintain their effectiveness when the world of events has shifted?


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In this episode, CEO of Thought Leadership Leverage, Peter Winick returns. We discuss how 2020 has impacted live events and how the players in this world have responded.

3 Things We Learned from Peter Winick

  • How to wrap our content with community without the in-person component.
  • Why investing in our own thought leadership is something we can leverage to attract an audience in the virtual world
  • Why trade associations have the greatest opportunity right now.

Guest Bio-

Peter is the founder and CEO of Thought Leadership Leverage, and host of The Leveraging Thought Leadership podcast. He is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control. He has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. In addition, he has built and managed several consulting and professional development organizations.

For more information, go to thoughtleadershipleverage.com or email peter@thoughtleadershipleverage.com.