You have to have the systems and models in place before, during and after the event to get them to fall in love with you and your content. -Peter Winick

The world of speaking is very different to the world of knowledge transfer and a lot of us in the thought leadership world struggle to make that transition. What are the success metrics of training vs. the success metrics in speaking? What are the prerequisites for building the foundation to become scalable as a speaker and trainer? How do you find the most valuable slice of the market? How can we become better at systems and models to move beyond the transactional nature of speaking?

On this episode, business coaching expert and consultant, Dr. Stephen Kalaluhi, talks about how we can become go-to coaches in a micro-niche, the fears and fallacies of micro-niches, and the power of being all things to one person, not one thing to many.

3 Things We Learned from Peter Winick

  • The 3 ways we can make money with content
  • How to know if our speaking material is actually worthy as a course
  • The push vs. pull approach in adult learning

About our Featured Guest:

Peter is the founder and CEO of Thought Leadership Leverage. He is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. His accomplishments include start-ups, turnarounds, and M&A (in the b2b services sector)—with results driven by practical strategy, focused execution, and a disciplined method of cost control. He has over twenty years of experience and has worked with a variety of thought leaders. He expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more.  In addition, he has built and managed several consulting and professional development organizations.

For more information, go to or email

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