It’s the high ground you want to occupy if a flood comes and knocks out the Mushy Middle completely out of the market. -Matt Johnson
For all of human history up to this point, professionals were protected from competition by geography. Now that virtual work has exploded, the two sets of professionals getting hired are the entry level freelancers and high level expert freelancers. What does the mean for everyone left in the middle? What do we do if we serve a market that goes through massive disruption and the Mushy Middle gets squeezed or even eliminated from the market? How do we start moving toward the high ground – the luxury leader position? How do we show how we’re different, and hammer that ONE thing over and over again till we become KNOWN for that one thing?
On this episode, I talk about how to avoid being in the mushy middle as a coach, consultant and agency owner.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business