We have the opportunity today more than ever before to package, productize, sell and leverage our intellectual property to provide something truly unique. -Max Traylor

Most entrepreneurs are focused on how to get more clients, and not on finding people who will get the most value out of their knowledge and expertise. Why is mastering our process key to growing our business sustainably? What are the mechanics of how problems are solved in order to extract the most value?

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On this episode, Max Traylor is back for his second show, and we talked about maximizing our business processes, and the importance of focus. 

3 Things We Learned from Max Traylor

  • The two types of people selling knowledge
  • How to turn your expertise into value  
  • What is at the core of the value of a business

About our Featured Guest:
Max is a B2B Marketing Advisor, Coach and author of Content Marketers Blueprint. Helping Sales & Marketing Consultants Productize Their IP to Increase Income, Consistency & Personal Time. Visit https://maxtraylor.com/ for more information and connect with him on LinkedIn https://www.linkedin.com/in/maxtraylor/.

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