Branding is very scientific and if it’s not executed well, you have a very inarticulate organization and a very confused marketplace. – Marc Davison

When branding is executed well, companies explode and become valuable to the market. How do you carve out your own path so you never have to worry about competition? When you are too afraid to repel some people, what impact does it have on how the market buys into your core values? How do you find your niche?

On this episode, branding specialist, and co-founder of 1000watt Consulting, Marc Davison gives couple key insights on brand archetypes, and a powerful book recommendation that is not very well-known or used outside of the marketing/branding world.

3 Things We Learned from Marc Davison

  • How to zero in on an industry niche
  • How to carve your own path so you don’t have to worry about competitors
  • Brand archetypes and the secret to great branding

About our Featured Guest:

Marc is the co-founder of 1000 Watt Consulting. 1000 Watt Consulting is an interactive digital branding firm specializing in the real estate vertical.

 

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