Ads are not a magical bullet, they just amplify what’s already there. Ads power up what you already have, and if you have holes in what you’re doing, ads are going to amplify them. -Liana Lang
In an influencer/thought-leadership business, the health of the operation is determined by us having a predictable, sustainable and sellable way to bring the right people into our email list. If our email list is flat, our whole business is flat.
A system that allows us to reliably grow our email list is critical, and Facebook advertising is a vehicle for getting opt-ins, sales and building our list.
What are some of the tactics we can put in place quickly that can get us results? Why do we need to have a solid funnel before investing in ads?
In this episode agency owner and Facebook ads expert, Liana Lang talks about how to keep our email list alive with advertising.
Things You’ll Learned from Liana Lang
- Why we should be running Google Ads campaigns on our own names.
- How we can identify our go-to audience to run ads to and put content in front of
- How to train Facebook to get to know us better
Liana is a marketing expert, educator and founder of Power Up Strategy. Power Up Strategy was started by Liana Ling in 2012. After saying goodbye to a full time career as a litigation lawyer, she decided to channel her natural curiosity, creativity and problem solving skills to helping small business owners. Certified as a Tiger Quest Sales Coach and Book Yourself Solid® Certified Coach, Liana and her team’s business and marketing expertise are at your service.
For more information visit https://powerupstrategy.com/.