Coaches can see things on different levels because we’re working with the power of question, which can help people tune into what they have to change. -Ken Foster

The coaching world is so flooded and saturated now that it’s diluting the meaning and the value of the word coach. Using the word coach also forces into a box, individuals who can drive change at so many levels for clients.

It’s important for coaches to understand that there are two forces in coaching, the content in your head that makes you highly effective, and what’s effective at marketing and creating demand.  

What direction is coaching taking, and how can we respond to it?


Subscribe on:

In this episode, renowned business strategist and bestselling author, Ken Foster talks about why the word coach is losing its relevance.


3 Things You’ll Learned from Ken Foster 

  • How Ken built a nationally syndicated radio show with 200 000 weekly listeners
  • Going beyond coaching and why we need to avoid diluting our effectiveness and ability  
  • How group accountability quickens the process of achievement


Guest Bio-
Ken Foster is a keynote speaker, best-selling author, coach and business strategist.

For more information and to access Ken’s resources, visit

To buy the book, visit or buy it on Amazon.

To learn more about Ken’s radio show/podcast visit

Book Mentioned
The Power of Eight: Harnessing the Miraculous Energies of a Small Group to Heal Others, Your Life, and the World by Lynne McTaggart