People overvalue the visibility component of media and undervalue the authority component of it. -Josh Elledge
In today’s media environment, having authority and respect improves our sales cycles, conversion rates, visibility and more. How does authority drive the decisions of the people we’re trying to sell to? How do we quantify authority? Why is it so important for PR agencies to speak the language of sales and marketing nowadays? How do we invest in influencer relationships to grow our own authority?
On this episode, I talk to entrepreneur and founder of Up My Influence, Josh Elledge. He shares on how he turned his internal marketing process into his agency’s service, and how we can implement an authority-building strategy in our businesses.
3 Things We Learned from Josh Elledge
- What Josh learned from over 2000 media appearances, and how that inspired the founding of his agency
- Digital indicators of authority and how we can help clients understand what’s really happening in the initial months of service
- The power of harnessing relationships for sustainable collaboration
About our Featured Guest:
Josh is an Influencer & Media connector, podcaster, Syndicated TV & newspaper expert, keynote speaker and founder of Up My Influence. Go to https://upmyinfluence.com/ for more information, or to get in touch with Josh. Connect with him on LinkedIn https://www.linkedin.com/in/joshelledge/, and check out his podcast, The Thoughtful Entrepreneur https://upmyinfluence.com/podcast/.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business