If you want word-of-mouth marketing, you have to educate people about what to say about the product and make them feel rewarded for saying it. -Jay Papasan
Millionaire Real Estate Agent and The ONE Thing are two of the most influential and successful business books of all time. What are the key beliefs, ideas and points-of-view that made them such stand-out successes in the category? How did a defined, organizational point-of-view become so wildly popular?
On this episode, bestselling co-author of these two books, and Keller Williams Realty Inc. executive, Jay Papasan, shares on the strategies that helped them write and market books that became a calling card, the massive validity that came from that, and the context of the books within the Keller Williams organization.
3 Things We Learned from Jay Papasan
- The key question Gary Keller asked that sparked the idea for the Millionaire Real Estate Agent
- How Gary and Jay’s books were written in the right order “accidentally”
- How the books conveyed KW’s point of view and attracted the right agents and laid the foundation for explosive growth
About our Featured Guest:
Jay Papasan is a bestselling author, an executive at Keller Williams Realty Inc., and a co-owner of KellerINK, Keller Capital, and Papasan Properties Group. His most recent work with Gary Keller, The One Thing, has sold more than 1.5 million copies, been translated into 35 languages and appeared on more than 500 national bestseller lists including #1 on the The Wall Street Journal’s hardcover business list. For more information, go to https://www.the1thing.com/ and https://www.jaypapasan.com/.
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