The sweet spot of high price-tag B2B is getting the people that acutely feel the problem you solve and are savvy enough in other areas of their life to pay to put what you say into action. -Matt Johnson
In the last episode, I had a conversation with Jay Campbell who shared how he built his authority in a specialized niche, and is now pivoting that authority into a larger space.
There’s a ton of lessons we can learn from Jay’s experience and apply to our MicroFamous strategy. How does an engaged and savvy audience help us ramp up our authority?
What do we do when the thing we are currently known for won’t take us to the next level? How do we determine the language around what we want to be known for next?
In this episode, I talk about the key takeaways from my conversation with Jay Campbell and how we can implement them in our businesses.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business