There are 3 components to productization on the services side. It has to be valuable, repeatable and profitable. -Jason Bay
The sweet spot for a professional services firm, is creating a product at a good enough price point, which provides volume and results for clients so it can become an ongoing engagement. What is the process of productizing our services, and why is it so important to pay attention to the profitability of the model and attach what we do to revenue? Why is sales and prospecting is the best way to test and validate new service options and products?
On this episode, Blissful Prospecting co-founder, Jason Bay, talks about the steps he took to turn his service into a revenue-producing package, how to make the leap from consulting to a Productized Service and finding our ideal clients.
3 Things We Learned from Jason Bay
- Zeroing in on your ideal client – do they want to participate in making the service better
- Breaking sales calls up into 2 parts
- How Jason moved from consulting to a productized service
About our Featured Guest:
Jason is an agency owner, entrepreneur, and co-founder of Blissful Prospecting. His team helps B2B small and mid-sized businesses create sustainable revenue growth. Jason’s entrepreneurial experience dates back to 2008. At 19, he ran his first six-figure business painting houses while attending school at Oregon State University. He’s worked with hundreds of sales reps and personally closed millions of dollars in revenue during his career.
At Blissful Prospecting, he’s in charge of growing company revenue through marketing and sales efforts. Go to https://blissfulprospecting.com/ for more information and to sign up for their newsletter.
Check Jason’s Cold email breakdown on LinkedIn https://www.linkedin.com/in/jasondbay/.
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