We shoot ourselves in the foot by seeking attention for its own sake. Being KNOWN is where the money and impact lives. –Matt Johnson
Influence takes place when the collective effort of being seen, then being noticed in a consistent way for a specific thing, leads to the point of being “Known“ for that thing. How does being focused in our message make us more recognizable, more memorable and more likely to become a category king in what we do? How can we accelerate the path from being seen to being known? Why must we be willing to sacrifice some of the things we would like to talk about?
On this episode, I talk about the differences between attention, awareness and recognition, and how to hit the tipping point of influence.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
- Visual overview of a 4 Week research & outreach system that gets results.
- Shows you how to remove yourself from the process of finding podcasts and pitching yourself, so you can focus on what you do best!
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!