The best way to use podcast appearances strategically is to reinforce and hammer away continuously at the one thing that you want to be known for by your target market. -Matt Johnson
In order for podcast interviews to really move the needle for our businesses, we have to approach them with the right mindset and strategy. Why would it be a huge waste to use podcasts as a branding or name recognition play? When we’re on podcasts what are we going to talk about about that will create demand for our service or product?
On this episode, I continue our last conversation on getting featured on more podcasts this year. I talk about the kinds of shows to go after, and the things to talk about if we want interviews to translate to more people booking meetings to talk about the service we offer.
Ready to 10X your visibility and be FIRST in your category?
How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
Right now your competitors are out there….
- Getting featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST name that comes to mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!
Watch the free training: How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business