The best way to use podcast appearances strategically is to reinforce and hammer away continuously at the one thing that you want to be known for by your target market. -Matt Johnson
In order for podcast interviews to really move the needle for our businesses, we have to approach them with the right mindset and strategy. Why would it be a huge waste to use podcasts as a branding or name recognition play? When we’re on podcasts what are we going to talk about about that will create demand for our service or product?
On this episode, I continue our last conversation on getting featured on more podcasts this year. I talk about the kinds of shows to go after, and the things to talk about if we want interviews to translate to more people booking meetings to talk about the service we offer.
Ready to 10X your visibility and be FIRST in your category?
Right now your competitors are out there….
- Being featured on podcasts
- Speaking on stages
- Appearing on webinars, virtual summits and YouTube series
So when your prospects are thinking of a service like yours, are you the very FIRST brand in their mind?
If not, you have a huge opportunity to pull in front. To be more visible, build more authority, create more credibility.
And here’s the good news. You don’t have to pitch yourself, OR hire a PR agency.
There’s a new way to get featured on podcasts consistently.
Start by downloading the Pitch Assistant Roadmap.
Built for Experts or Entrepreneurs with a Virtual Assistant or small team.
The Roadmap lays out the exact steps to have an assistant or intern pitching you consistently to niche business podcasts.
- Breaks out the roles and responsibilities of a Podcast Pitch Assistant.
- Visual overview of a 4 Week research & outreach system that gets results.
- Shows you how to remove yourself from the process of finding podcasts and pitching yourself, so you can focus on what you do best!
If you know that podcast interviews will help you attract more clients, speaking opportunities, book sales and social proof, don’t let your competitors have all the fun!