Listening to Dr Drew Pinsky last night on a podcast, and he made this point:

Real change doesn’t take place in a vacuum. When people really change it’s almost always in the context of a relationship. That’s what therapy is.

It reminded me of David Maister’s quote in True Professionalism:

We must willingly, knowingly, voluntarily give someone else “nagging rights” to keep us honest regarding our chosen goals.

The idea is this: By giving someone the right to nag you about sticking with your goal, you get the bragging rights for accomplishing the goal.

We understand this in other areas of life.

We hire a personal trainer and give them nagging rights to push us beyond our physical limits. We hire a business coach and give them nagging rights to force us to make changes we wouldn’t otherwise make.

Hiring a professional service firm is no different. 

If you hire a firm like ours to run your podcast, you’re giving us nagging rights so your podcast actually gets launched and then consistently gets recorded, produced and promoted. We get nagging rights, you get bragging rights.

So a great question to ask yourself is, Do I want the goal bad enough that I’m willing to give someone nagging rights?

If you sell professional services that requires any action from the client, here’s an even better question to ask; “Do I really CARE enough about my client to nag them to take the right actions so they get the results they’ve hired me to achieve?